Tide® Strategy Decks

I am honored to have been a member of the ‘23-‘24 NSAC client research team.

Our challenge was understanding how Tide could successfully reach the Gen Z audience with its new sustainability messaging.

These reports informed the creative / presentation team and aided their final pitch to the client.

Memo #1 addresses competitor Dropps® and how they compare in the environmentally friendly category.

Memo #2 addresses the Gen Z audience.

Their beliefs, behaviors, and recommendations for the client.

Memo #3 summarizes our primary research and in-depth interviews.

We uncovered 3 key findings.

Our final report was the selection of the most prominent insight we found.