Béis® Luggage Campaign
In the extremely saturated luggage market, our challenge was differentiating Béis as the right choice.
OVERVIEW
STRATEGY
Leveraged Béis’ unique design to appeal to their target young audience that believes luggage is the most annoying part of travel.
Audio
“…Stop carrying around more baggage than you already do...
Upgrade your travel bag collection with Béis and free your mind from travel stress.
Béis makes luggage you don't have to worry about, unlike that cheating ex of yours. No more stressing over him, or the airport.
Enter your drama-free era and pack everything you need, plus everything you want.
Visit Béis Travel dot com to start your journey. It’s luggage, not baggage…”
To be featured on Alex Cooper’s Podcast: “Call Her Daddy”
And Rayna Greenberg and Ashley Hesseltine’s “Girls Gotta Eat”