This campaign targets empty-nesters and their newfound free time. We contrast the difficulties of raising children with the peace of growing a garden.
OVERVIEW
STRATEGY
Identified one of the leading insights that drives interest in gardening: something to care for, without the impossible challenges. Developed eye-catching visuals and witty comparisons to draw attention to this insight.
This campaign won two Bronze Student Pins at Adfed’s ‘The Show’ in 2024.
